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For the Super Bowl, Wine Enthusiasts More Than Hold Their Own

For the Super Bowl, Wine Enthusiasts More Than Hold Their Own

http://www.nytimes.com/2016/02/01/sports/football/for-the-super-bowl-wine-enthusiasts-more-than-hold-their-own.html?action=click&pgtype=Homepage&version=Moth-Hidden&moduleDetail=inside-nyt-region-6&module=inside-nyt-region&region=inside-nyt-region&WT.nav=inside-nyt-regionBeer and football may go together like wine and cheese. But lately more and more people seem be favoring a Bordeaux over a Bud Light.

Americans still buy far more beer than wine over all, so there is no end coming to the beer commercials. But wine sales have been steadily growing faster than beer sales, especially around Super Bowl time, a reflection of the changing preferences of younger fans and an increase in women who watch the country’s biggest sporting event.

This year, wine will be more in the spotlight because the Super Bowl will be played in Santa Clara, Calif., near some of the biggest and most prominent vineyards in the country.

According to Nielsen, consumer spending nationally on beer rises by about $40 million in the week before the Super Bowl compared with the average spending on beer the three weeks before the game. During that same time, spending on wine and spirits grows by about $20 million.

read more at nytimes.com